POSITION SUMMARY:
The Director of Marketing & Creative is responsible for developing and executing ACT’s marketing strategy while protecting and advancing the company brand.
This role oversees brand management, digital marketing, content creation, demand generation, public relations, community engagement, and strategic partnerships. The ideal candidate combines creativity with business acumen and enjoys turning ideas into measurable results.
This position reports directly to the President and works closely with Sales, Client Experience, Professional Services, and Executive Leadership.
KEY RESPONSIBILITIES:
Marketing Strategy & Brand Leadership
- Develop and execute annual and quarterly marketing plans
- Align marketing initiatives with company growth objectives
- Manage marketing budget and ROI
- Protect and strengthen ACT’s brand across all channels
Campaigns & Demand Generation
- Develop and execute integrated marketing campaigns
- Manage website strategy, SEO, digital advertising, and email marketing
- Utilize marketing automation tools to support lead generation
- Track and optimize marketing performance
Content & Storytelling
- Lead creation of blogs, videos, case studies, newsletters, and thought leadership content
- Collaborate with internal experts to showcase client success stories
- Elevate ACT’s visibility throughout the communities we serve
Public Relations & Community Engagement
- Develop relationships with media outlets and industry organizations
- Identify opportunities for publicity, speaking engagements, and community involvement
- Support strategic partnerships and sponsorship initiatives
QUALIFICATION AND COMPETENCIES:
Education
Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Business, Graphic Design, or related field preferred.
Experience
- 5+ years of marketing experience
- 3+ years leading or managing marketing initiatives, programs, or teams
- Experience developing and executing marketing campaigns
- Strong writing, communication, and content development skills
- Experience managing websites, social media, digital advertising, and marketing analytics
- Proven ability to manage multiple projects and priorities simultaneously
Preferred Experience
- B2B marketing experience
- Technology, MSP, SaaS, telecommunications, or professional services experience
- HubSpot or marketing automation platforms
- WordPress, SEO, Google Analytics, and Google Ads
- Graphic design and video production
Tools & Platforms
- HubSpot
- WordPress
- Elementor
- Google Analytics
- Google Ads
- Canva
- Adobe Creative Suite
- CapCut
- Microsoft365
- Social Media Platforms
